The title want to know , is among the most faq’s by clients & entrepreneurs alike.
Now you ask , driven through the mobile application craze which doesn’t look its likely to subside in the near future. Based on Go-Global.com “smartphone users spend 89% of time using mobile phone applicationsInch. According to same report “worldwide mobile application revenues is anticipated to achieve $77 Billion by 2017”. These figures look very promising, and it is no real surprise that clients & entrepreneurs want a bit of it, to interact their clients or like a start up business venture…
My response is always exactly the same and it is simply: What’s your objective?
May be the application likely to solve a “Discomfort” that the prospects are facing? Could it be an interactive game will you be selling online, or perhaps is it a tactical application to have an event – Exhibition… etc.
Additionally towards the above questions, there are a variety of other things to consider before making a decision:
Speed of Access: Content on the mobile optimised site could be utilized via a simple search, or perhaps a click a URL, instead of a credit card applicatoin in which the user needs to first install the application, before being able to access the information.
Search: Mobile websites tend to be simpler to locate via search engines like google, and Google (beginning April 21st 2015) can give greater ratings (and accordingly position on first page) to mobile optimised / friendly sites (not applications).
Compatibility: When creating a mobile application, a minimum of two os’s is going to be addressed namely Android and Apple “iOS” – while a mobile optimised site is going to be suitable for any display size or operating-system. Additionally, mobile websites possess a URL, that makes it easily built-into any kind of mobile marketing initiatives, i.e… SMS, QR Code, NFC… etc.
Discussing: Mobile websites can be shared or book-marked, accordingly has a much wider achieve than a credit card applicatoin.
Shelf Existence: Based on numerous sources, almost 50% of downloaded apps are deleted on the very first day and around 35-40% from the remaining apps are deleted within thirty days unlike a mobile site which can’t be taken off your phone. Book your phone for the amount of apps you really experience consistent basis for more proof about this point.
Time Investment: Time (and therefore money) required to develop a credit card applicatoin is definitely more than a mobile website. Despite the “template” based apps, it takes more money and time to build up, test for compatibility (and bugs), deploy towards the corresponding application store & most significantly marketing (pushing for downloads).
Performs this imply that apps aren’t needed? Definitely not, apps are extremely much area of the fabric from the mobile existence we’re presently living yet it must possess a purpose or address a particular discomfort that needs the consumer to become hooked into it. For instance, Uber.com is definitely an amazing on the run service that needs an application Amazon . com has one fantastic application for shopping booking.com… etc