Creating a small business website can be daunting and confusing if you are new to the process. But, educating yourself of what makes a good website and the available website building tools will help you ease the process. When creating your site, pay attention to the design as this will say a lot in the overall impression that your site can leave on internet users. Designing your site doesn’t have to require you to be an artist. Use the following tips when designing your site:
In terms of designing your site, avoid biting off more than what you could chew. Prioritize quality over quantity. You don’t need to invest in features and pages if you don’t need them. When you start small, you will be able to save money, energy, and time and watch your site progresses and works for your business. The most important aspects you must pay attention to are quick site loading, mobile optimization, and positive customer experience.
Ensure the Visibility of your Call to Action
You create a website to generate leads for your business. But, it can only perform this job if has a strong and visible call to action (CTA) on it. A great CTA provides possible leads a reason to take the next step and purchase your product or service. Think about using an incentive in their CTAs or ensure the CTA leads to a medium such as a contact form, an email address, or a phone number.
Think Like a Customer
When you design your site, determine what information your customers may want when they visit your site? What you will find out will serve as the foundation to start a website. Take the time to ask your current customers of the information they were trying to get out of your site when they visited it. Having this information will help you understand the content your site needs to have.
Ensure Mobile Responsiveness
As more and more people are using their mobile devices to access the web, it only makes sense to have a responsive website design. This means your website will automatically adjust to the screen size your visitors use. Also, your site needs to load quickly so that your visitors will stay on your site. With this kind of design, you can be sure your visitors will have a pleasant site experience no matter what device they use.